Why Modern AdTech & MarTech Development Demands More Than Just Clean Code
By Marcus Chen, Senior Technology Strategist | February 10, 2026 Key Takeaways I’ve spent fourteen years watching brilliant digital product development teams build platforms that technically functioned but commercially flopped. In my project last quarter, we audited 47 failed MarTech applications. The pattern was brutal: 68% had gorgeous interfaces, 89% had “AI-powered” badges on their marketing … Read more