In the fast-paced digital world, businesses across Lebanon are realizing the importance of a strong online presence. With many consumers increasingly turning to the internet for their shopping needs, having an effective digital marketing strategy is essential. This guide explores the current state of digital marketing in Lebanon, the unique challenges faced by businesses, and … Read more
The overall market (in terms of industry) in podcasting (around 35.7 billion in 2025) will increase to about 144.5 billion in 2035 with a CAGR of about 15. The podcast business has had an extremely fast growth over the past couple of years, and the programs are not only entertaining but also educational, as millions … Read more
From MVP to Market Leader: The Isora Scaling Journey The Challenge: Isora, a governance and compliance platform, had a functional MVP used by early clients but struggled with user onboarding complexity and slow feature rollout. Their interface couldn’t support their growing enterprise customer needs. Our Partnership: Engaged as their strategic product design team, we began … Read more
I looked at my LinkedIn headshot last month and cringed. Stiff posture. Forced smile. Generic gray backdrop. It looked like everyone else’s photo, which meant it looked like no one at all. That headshot was three years old. And in those three years, something shifted. The buttoned-up, sanitized corporate portrait started feeling less “professional” and … Read more
Walk into any successful local market and you’ll notice something interesting: prices change throughout the day. Morning fish is priced differently than afternoon fish. Produce gets marked down as closing time approaches. Customers don’t just accept this reality, they expect it. They trust vendors who adjust prices based on freshness, demand, and timing because it … Read more
Every business owner obsesses over productivity metrics, employee retention rates, and customer satisfaction scores. They invest in standing desks, ergonomic chairs, and mental health apps. Yet most overlook a critical factor that influences all three: the health of their team’s teeth and gums. The connection between oral health and business performance isn’t just about avoiding … Read more
Your grandmother has been eyeing retirement living options, and she has opinions. Strong ones. She doesn’t want a place that screams “assisted living” or looks like a hospital ward. She wants a beautiful home where she can maintain her independence, host family gatherings, and live comfortably as her needs change over time. What she’s describing, … Read more
The decision to hire a home builder begins long before you shake hands with a potential client. It starts with a Google search, probably on a phone, likely while sitting on the couch or during a lunch break. In those first few moments of digital discovery, your reputation is being formed, evaluated, and compared against … Read more
The double-breasted jacket hanging in your closet carries battle-tested DNA. Its overlapping front panels, peaked lapels, and structured shoulders didn’t emerge from fashion designers’ imaginations but from military necessity, evolving through centuries of warfare before civilians adopted them as symbols of authority and style. Understanding this martial heritage reveals why certain design elements persist and … Read more
Children’s attorneys occupy a strange space in our cultural imagination. They appear in courtrooms, draft legal documents, and speak in formal language about custody arrangements and parental rights. They seem like the opposite of therapists, with their hourly rates and professional distance, their focus on facts rather than feelings. But here’s what most people miss: … Read more